This article focuses on the results obtained by the enforcement of a original greenhouse gas emissions policy, issued in recent years in several municipalities in Northern Italy. The Municipality of Reggio Emilia was one of the firsts in Italy to develop and adopt a voluntary building energy-consumption certification method called Ecoabita, aiming to promote energy efficiency in buildings over its jurisdiction. Several reasons make this project innovative: first, the certification method has been processed through and verified by a quality international agency, secondly the procedure is assisting financial-incentive policies both on mandatory (European Directive 2002/91/CE) and voluntary basis (Municipality Protocol Ecoabita), finally it allows to obtain eligible credits for avoided emissions that can be negotiated on the CO2 exchange market. With specific reference to Reggio Emilia case, acknowledged the amount of actions, that are normally scheduled in the municipality throughout a year, it has been evaluated the benefit, in terms of environmental improvement, descended from the protocol, also projecting their trend in future years up to 2020 as well, demonstrating the scheduled interventions are fundamental in sought of the achievement of the Kyoto and Copenhagen commitments. The entire procedure has been developed in accordance to the parameters given by UNFCCC for these kinds of analyses and has been recently confirmed to be one of the most accurate international accounting procedure by a survey developed by the scientific committee of the European Project LIFE-LAKS. (C) 2011 Elsevier B.V. All rights reserved.