This study deals with the estimation of emissions caused by vehicular traffic based on transport demand and energy consumption. Projected transport demand is calculated with Genetic Algorithm (GA) using population, gross domestic product per capita (GDPPC) and the number of vehicles. The energy consumption is modelled with the GA using the veh-km. The model age of the vehicles and their corresponding share for each year using the reference years is obtained. The pollutant emissions are calculated with estimated transport and energy demand. All the calculations are made in line to meet the European standards. For this purpose, two cases are composed. Case 1: Emissions based on energy consumption, and Case 2: Emissions based on transport demand. The both cases are compared. Three policies are proposed to control demand and the emissions. The policies provided the best results in terms of minimum emissions and the reasonable share of highway and railway mode as 70% and 30% usage for policy I. respectively. The emission calculation procedure presented in this study would provide an alternative way to make policies when there is no adequate data on emission measurement in developing countries. (C) 2011 Elsevier Ltd. All rights reserved.