The increase in greenhouse gas concentrations in the atmosphere, energy security issues and competition for land use are putting pressure on governments and policymakers. However, these three subjects are not usually treated in integrated form. This paper shows that the implementation of energy efficiency policies combined with policies to encourage use of biofuels can help reduce greenhouse gases emissions while easing land use competition from sugarcane ethanol in Brazil. By adapting the ADVISOR (Advanced Vehicle Simulator) software to evaluate vehicle efficiency, and by estimating the Brazilian light-duty vehicle market share based on historical data, this paper estimates the possible levels of GHG emissions and area planted with sugarcane in 2030 in the country. The findings indicate that reductions from 8% to 20% in greenhouse gas emissions and 0.9-1.8 million ha in sugarcane planted area are possible with no significant technological breakthroughs over the horizon to 2030 in comparison with a baseline scenario. Crown Copyright (C) 2011 Published by Elsevier Ltd. All rights reserved.