The SET-Plan established a strategy to use Research and Innovation (R&I) to green the EU energy sector while ensuring a secure supply and increasing EU competitiveness. The strategy sets clear objectives and programming plans and takes stock of existing initiatives in the energy sector, fosters a cooperative approach to R&I, introduces a high-level steering group (the SET-Plan Steering Group) to monitor progress, creates a dedicated information system (the SETIS) to fill the void in policy information and produces estimates of financial needs over the programming period. In this respect, the SET-Plan could serve as a blueprint for R&I strategies to tackle other societal challenges. To be effective, such strategies should further clarify the hierarchy of existing objectives and instruments, introduce specific instruments to pull the demand of new technologies, strengthen links with education and training policies and formalize links with the governance structures of existing initiatives. (C) 2011 Elsevier Ltd. All rights reserved.