Municipality energy advice services were re-introduced in Sweden in 1998 as a way of advising end-users, mainly owners of detached houses, on energy issues. In this paper, we investigate Swedish energy advisers' perceptions of homeowners' awareness of the energy advice service and their perceived ability to fulfil homeowners' expectations. Our study is based on a mail-in questionnaire survey conducted in 2009 and distributed to municipality energy advisers in all municipalities in Sweden. About 66% of the energy advisers responded. The results show that 43% of the energy advisers thought that fewer than 50% of the homeowners were aware of the service and that mass media advertisements and presentations at different organisations could improve homeowner awareness. Energy adviser attitudes, job satisfaction, and the perception that the advisers possessed up-to-date and good knowledge and sufficient financial resources to execute their duties had a significant influence on their perceived ability to fulfil homeowner expectations. Increased training in technical aspects of energy measures and increased financial support were the two measures most widely suggested as a means to improve energy advisers' performance. (C) 2011 Elsevier Ltd. All rights reserved.