Although previous studies have addressed the reliability of residential PV systems in order to improve the dissemination of the systems among individual users and societies, few have examined users' perception of their own PV systems, which might contain solutions to firmly establish the system into society. First, the present paper examined the extent to which residential PV system users understand specification, reliability, and failure risk of their own systems. Second, causal factors affecting users' satisfaction with PV systems were examined. By analyzing data collected in Kakegawa City, this paper revealed that users did not appropriately understand the basic specifications of their residential PV systems, and in particular, the fact that the systems sometimes failed and therefore needed proper maintenance. Furthermore, a strong causal relationship between users' expectations of financial return from the system and their level of satisfaction was confirmed empirically. These results suggested that excessive focus on profitability and relatively low interest in the systems' reliability and failure risk should be addressed more to avoid problems that could potentially hamper the establishment of this technology into society. (C) 2011 Elsevier Ltd. All rights reserved.