This work uses an open-loop analysis of a novel plate reactor to determine the optimum number of feed points and their locations to achieve maximum conversion. Once the open-loop design is optimized, a control system is designed to achieve maximum conversion of the reactants by regulating the reactor temperature using discrete proportional-integral-derivative (PID) controllers. It was found that the optimum number of feed points is two, equidistantly spaced from each other, and also that a PID controller design based on the internal model control method gives the best closed-loop performance.