The stress softening effect of nature rubber (NR) reinforced by in situ prepared zinc dimethacrylate (ZDMA) was studied. Degree of stress softening effect (Ds) in the 4th stress-strain cycle of the NR with 10 phr (parts per hundreds of rubber) ZDMA was only 2.23 (strain = 100%), whereas it reached to 59.98 at 50 phr ZDMA (strain = 200%). The stress softening effects of carbon black filled into NR, and compared with the ZDMA effect, was also studied here. Mooney-Rivlin semiempirical equation was introduced here to analysis the stress-strain behavior of the NR vulcanize filled with in situ prepared ZDMA, and the results showed that the ZDMA/NR system has an obvious Payne effect which is in good agreement with the stress softening effect. Crosslink density analysis indicated a high ionic crosslink density in the NR filled with high content ZDMA, which contributed to the low elastic recovery of the stress softening. (C) 2011 Wiley Periodicals, Inc. J Appl Polym Sci 123:833-841, 2012