The photocatalytic reforming of methanol was investigated kinetically under steady conditions as a function of the methanol-to-water partial pressure ratio in the gas mixture fed to the photoreactor. Similar results were obtained with two TiO2-based photocatalysts, one containing platinum nanoparticles and prepared by flame spray pyrolysis and the other prepared by the deposition of preformed Au nanopartides on P25 TiO2. Methanol oxidation proceeds on the photocatalyst surface up to CO2 through the formation of formaldehyde and formic acid as intermediate species. The steady-state formaldehyde, formic acid, and carbon dioxide production rates, plotted vs. the methanol molar fraction in the aqueous solution generating the gaseous reaction mixture, were successfully fitted on the basis of a reaction scheme, in which each elementary oxidation step occurs through either an indirect OH radical-mediated path, or a hole-mediated direct path, or a water-assisted path, when oxidation occurs on titania surface sites far from noble metal nanoparticles. H2O/D2O isotopic-exchange experiments allow a clear distinction between the direct and the indirect oxidation paths and fully support the proposed reaction scheme. (C) 2011 Elsevier Inc. All rights reserved.