Mo-incorporated SBA-15 (Mo-SBA-15) catalysts with different Mo:Si molar ratios were synthesized by a direct hydrothermal method, and SBA-15-supported Mo catalysts (Mo/SBA-15 and K-Mo/SBA-15) were prepared by an incipient-wetness impregnation method. The structures of the catalysts were characterized by means of N-2 adsorption-desorption, XRD, TEM, FT-IR, and UV-Raman, and their catalytic performance for the oxidation of ethane was tested. Turnover frequency and product selectivity are strongly dependent on the molybdenum content and catalyst preparation method. Furthermore, the addition of potassium promotes the formation of isolated tetra-coordination molybdenum species and potassium molybdate. The K/Mo-SBA-15 catalysts possess much higher catalytic selectivity to acetaldehyde in the selective oxidation of ethane than the supported molybdenum catalysts (Mo/SBA-15 or K-Mo/SBA-15). The highest selectivity of CH3CHO + C2H4 68.3% is obtained over the K/Mo-SBA-15 catalyst. Analysis of kinetic results supports the conclusion that ethane oxidation is the first-order reaction and ethane activation may be the rate-determining step for the oxidation of ethane. Ethylene is a possible intermediate for acetaldehyde formation. (C) 2011 Elsevier Inc. All rights reserved.