Experiments are carried to investigate free dendritic growth of succinonitrile-acetone alloys in an undercooled melt. The measurements include the steady dendrite tip velocity and radius, the non-axisymmetric amplitude coefficient of the fins near the tip, and the envelope width, projection area, and contour length of the sidebranch structure far from the tip. It is found that the measured dendrite tip growth Peclet numbers agree well with the predictions from a stagnant film model that accounts for thermosolutal convection in the melt. The measured tip selection parameter, sigma*, is verified to be independent of the alloy composition, but shows a strong dependence on the imposed undercooling. The universal amplitude coefficient, A(4), is measured to be equal to 0.004, independent of the undercooling, but the early onset of sidebranching prevents its accurate determination for more concentrated alloys. For the self-similar sidebranch structure far from the tip, scaling laws are obtained for the measured geometrical parameters. While melt convection causes some widening of the sidebranch envelope, and the early onset of sidebranching for alloy dendrites results in a 25% upward shift of the envelope width, the projection area and, hence, the mean width of a sidebranching dendrite, as well as its contour length in the sidebranch plane, obey universal power laws that are independent of the convection intensity and the alloy composition. (C) 2011 Elsevier B.V. All rights reserved.