Electric field-induced fluorescence quenching has been measured for a series of conjugated polymers with applications in organic light-emitting diodes Electrofluorescence measurements on isolated chains in a glassy matrix at 77 K show that the quenching efficiency for poly[2-methoxy-5-(2-ethylhexyloxy)-p-phenylenevinylene] (MEH-PPV) is an order of magnitude larger than that for either a ladder-type polymer (MeLPPP) or polyfluorene (PFH) This effect is explained in terms of the relatively high probability of field-enhanced internal conversion deactivation in MEH-PPV relative to either MeLPPP or PFH These data, obtained under dilute sample conditions such that chain-chain interactions are minimal, are contrasted with the much higher quenching efficiencies observed in the corresponding polymer films, and several explanations for the differences are considered In addition, the values of the change in dipole moment and change in polarizability on excitation (vertical bar Delta(mu) over right arrow vertical bar and tr(Delta(alpha) over left right arrow), respectively) are reported, and trends in these values as a function of molecular structure and chain length are discussed