Gas-phase geometry optimization of NLO-active molecules is one of the standard approaches in the first principle computational methodology, whereas the important role of the environment is usually not considered during the evaluation of structural parameters. With a wide variety of environmentally influenced models in most cases only the high quality single point calculations are prepared. Among different approaches, the most used polarizable continuum model (PCM) seems to be promising. In this study, we have compared the electronic properties of gas-phase optimized geometries of imidazole-derived push-pull compounds with those optimized using PCM solvation approach including CH(2)Cl(2) and PMMA as media. We have focused particularly on the linear optical properties of investigated molecules, namely on the UV-vis absorption spectra. The analysis of presented results shows the applicability of the different quantum chemical (QC) methods for the UV-vis spectra calculations of linear NLO molecules. Herein we also present the need of molecule geometry optimization affected by the environment. Following the performed calculations, the electronic properties of gas-phase optimized molecules give conformable results with respect to those obtained by more time-consuming continuum optimizations. All computational data are supported by experimental investigations.