The photophysics of 2,5-bis(5-tert-butyl-benzoxazol-2-yl)thiophene (BBT) were investigated for assessing its limitations for use as a universal fluorophore and as a viable sensor for both polymeric and solution studies. This is of importance given the limitations of currently used materials. BBT's steady-state and time-resolved fluorescence were additionally investigated to correlate its solid-state features, observed by fluorescence spectroscopy when mixed in poly (1,4-butylene succinate) (PBS) films, with its single crystal characteristics. The conjugated fluorophore was found to be highly fluorescent, with absolute quantum yields of (Phi(fl) >= 0.60. The Phi(fl) values were high, regardless of solvent polarity and proticity and whether alone or in polymeric films. The major competitive fluorescence quenching pathway was found to occur by intersystem crossing to the triplet state. This was confirmed by laser flash photolysis in which the BBT triplet absorbed at 500 nm. The triplet transient was confirmed by quenching studies with 1,3-cyclohexadiene. Meanwhile, nonradiative deactivation of BBT's singlet excited state by internal conversion was found to be negligible. In solution and especially when distributed in semicrystalline PBS, BBT exhibits spectral changes and a bathochromic shift as a function of concentration due to aggregation of ground state molecules, which is present even at low BBT concentrations. Consistent monoexponential lifetimes on the order of similar to 2 ns were observed regardless of solvent and independent of both the excitation wavelength and concentration. The constant excited state kinetics confirm the absence of a singlet excited state deactivation by excimer formation. The electrochemistry of BBT demonstrated that it is irreversibly oxidized and the resulting radical cation is unstable. Conversely, the cathodic process, resulting in the radical anion, is reversible, confirming its n-doping character. Crystallographic studies revealed that the planes described by the benzoxazolyl moieties are twisted from the plane described by the central thiophene. Several weak C-H center dot center dot center dot pi and pi-pi intermolecular interactions were also observed. BBT's high solubility in common solvents combined with its measured enhanced optoelectronic properties make it a candidate as a universal fluorophore reference and smart material for both polymeric and solution studies.