This paper reports experiments on the shear transient response of concentrated non-Brownian suspensions. The shear viscosity of the suspensions is measured using a wide-gap Couette rheometer equipped with a particle image velocimetry device that allows measuring the velocity field. The suspensions made of PMMA particles (31 mu m in diameter) suspended in a Newtonian index-and density-matched liquid are transparent enough to allow an accurate measurement of the local velocity for particle concentrations as high as 50%. In the wide-gap Couette cell, the shear induced particle migration is evidenced by the measurement of the time evolution of the flow profile. A peculiar radial zone in the gap is identified where the viscosity remains constant. At this special location, the local particle volume fraction is taken to be the mean particle concentration. The local shear transient response of the suspensions when the shear flow is reversed is measured at this point where the particle volume fraction is well defined. The local rheological measurements presented here confirm the macroscopic measurements of Gadala-Maria and Acrivos [J. Rheol. 24, 799-814 (1980)]. After shear reversal, the viscosity undergoes a steplike reduction, decreases slower, and passes through a minimum before increasing again to reach a plateau. Upon varying the particle concentration, we have been able to show that the minimum and the plateau viscosities do not obey the same scaling law with respect to the particle volume fraction. These experimental results are consistent with the scaling predicted by Mills and Snabre [Eur. Phys. J. E 30(3), 309-316 (2009)] and with the results of numerical simulation performed on random suspensions [Sierou and Brady, J. Fluid Mech. 448, 115-146 (2001)]. The minimum seems to be associated with the viscosity of an isotropic suspension or at least of a suspension whose particles do not interact through non-hydrodynamic forces, while the plateau value would correspond to the viscosity of a suspension structured by the shear where the non-hydrodynamic forces play a crucial role. (C) 2011 The Society of Rheology. [DOI: 10.1122/1.3582848]