The electrochemical behavior of the naturally occurring vitamin B-2, riboflavin (Fl(ox)), was examined in detail in dimethyl sulfoxide solutions using variable scan rate cyclic voltammetry (v = 0.1 - 20 V s(-1)) and has been found to undergo a series of proton-coupled electron transfer reactions. At a scan rate of 0.1 V s(-1), riboflavin is initially reduced by one electron to form the radical anion (Fl(rad)(center dot-)) at E-f(0) = -1.22 V versus Fc/Fc(+) (E-f(0) = formal reduction potential and Fc = ferrocene). Fl(rad)(center dot-) undergoes a homogeneous proton transfer reaction with the starting material (Fl(ox)) to produce Fl(rad)H(center dot) and Fl(ox)(-), which are both able to undergo further reduction at the electrode surface to form Fl(red)H(-) (E-f(0) = -1.05 V vs Fc/Fc(+)) and Fl(rad)(center dot 2-) (E-f(0)= -1.62 V vs Fc/Fc(+)), respectively. At faster voltammetric scan rates, the homogeneous reaction between Fl(rad)(center dot-) and Fl(ox) begins to be outrun, which leads to the detection of a voltammetric peak at more negative potentials associated with the one-electron reduction of Fl(rad)(center dot-) to form Fl(red)(2-) (E-f(0) = -1.98 V vs Fc/Fc(+)). The variable scan rate voltammetric data were modeled quantitatively using digital simulation techniques based on an interconnecting "scheme of squares" mechanism, which enabled the four formal potentials as well as the equilibrium and rate constants associated with four homogeneous reactions to be determined. Extended time-scale controlled potential electrolysis (t > hours) and spectroscopic (EPR and in situ UV-vis) experiments confirmed that the chemical reactions were completely chemically reversible.