We synthesized two series of compounds in which a nitroxide radical and a fullerene C-60 moiety were kept separated by a 3(10)-helical peptide bridge containing two intramolecular C=O center dot center dot center dot H-N hydrogen bonds. The direction of the resulting molecular dipole moment could be reversed by switching the position of fullerene and nitroxide with respect to the peptide nitrogen and carbon termini. The resulting fullerene-peptide-radical systems were compared to the behaviors of otherwise identical peptides but lacking either C-60 or the free radical moiety. Electrochemical analysis and chemical nitroxide reduction experiments show that the dipole moment of the helix significantly affects the redox properties of both electroactive groups. Besides providing evidence of a folded helical conformation for the peptide bridge, IR and NMR results highlight a strong effect of peptide orientation on the spectral patterns, pointing to a specific interaction of one of the helical orientations with the C-60 moiety. Time-resolved EPR spectra show not only that for both systems triplet quenching by nitroxide induces spin polarization of the radical spin sublevels, but also that the coupling interaction can be either weak or strong depending on the orientation of the peptide dipole. As opposed to the concept of dyads, the molecules investigated are thus better described as fullerene-peptide-radical systems to stress the active role of the bridge as an important ingredient capable of tuning the system's physicochemical properties.