This paper presents an investigation of the charging behavior of mineral oxide particles dispersed in apolar media. There are a growing number of applications that seek to use electrostatic effects in apolar media to control particle movement and improve aggregation stability. Progress is limited, however, by incomplete knowledge of the mechanism(s) of particle charging in these systems. It has been shown in a number of cases that the acid-base properties of both the particles and the surfactants used to stabilize charge play key roles. A mechanism for acid-base charging has previously been established for mineral oxides in aqueous systems, where the surface hydroxyl groups act as proton donors or receivers depending on the pH of the surrounding solution. In water, the pH at which the surface charge density is zero, i.e., the point of zero charge (PZC), can be used to characterize the acid-base nature of the mineral oxide particles. The current work explores the possible extension of this charging behavior to apolar systems, with the key difference that the surface hydroxyl groups of the mineral oxides react with the surfactant molecules instead of free ions in solution. The apolar charging behavior is explored by measuring the electrophoretic mobility of a series of mineral oxides dispersed in a solution of Isopar-L and AOT, a neutral surfactant in water. The electrophoretic mobility of the particles is found to scale quantitatively, with respect to both sign and magnitude, with their aqueous PZC value. This provides support for the theory of acid-base charging in apolar media and represents a method for predicting and controlling particle charge of mineral oxides dispersed in apolar media.