The effects of various subclasses of flavonoids, Rose Bengal, and different styrylpyridinium dyes on the magnitude of the dipole potential of membranes composed of pure phospholipids and sterol-containing bilayers were investigated. Changes in the steady-state membrane conductance induced by cation-ionophore complexes were measured to examine the changes in the dipole potential of lipid bilayers. The characteristic parameters of the Langmuir adsorption isotherm for different flavonoids and Rose Bengal and the slope of the linear dependence of the dipole potential change on the aqueous concentrations of RH dyes were estimated. Chalcones (phloretin and phloridzin) and flavonols (quercetin and myricetin) strictly decrease the dipole potential of phospholipid- and sterol-containing membranes; the unsaturation of the C-ring and the hydrophobicity of the molecule contribute to the ability of the flavonoid to reduce the bilayer dipole potential. Rose Bengal decreases the magnitude of the bilayer dipole potential to a similar extent, but its affinity for membrane lipids is higher; the effects of RH dyes, chalcones, and phloroglucinol are determined by sterol concentration and type.