In this study, the main recovery mechanisms behind oil/water/gas interactions during the water-alternating-gas (WAG) injection process, in a network of matrix/fracture, were fundamentally investigated. A visual micromodel was utilized to provide insights into the potential applications of WAG process in fractured oil-wet media as well as the possibility of observing microscopic displacement behavior of fluids in the model. The model was made of an oil-wet facture/matrix network system, comprised of four matrix blocks surrounded with fractures. Different WAG injection scenarios, such as slug arrangements and the effects of fluid injection rates on oil recovery were studied. A new equation representing the capillary number, considering the fracture viscous force and matrix capillary force, was developed to make the experimental results more similar to a real field. In general, WAG tests performed in the fractured model showed a higher oil recovery factor compared with the results of gas and water injection tests at their optimum rates. The results showed that the presence of an oil film, in all cases, was the main reason for co-current drainage and double displacement of oil under applied driving forces. Furthermore, the formation of oil liquid bridges improved the recovery efficiency, which was greatly influenced by the size of fracture connecting the two matrix blocks; these connecting paths were more stable when there was initial water remaining in the media. Analyzing different recovery curves and microscopic view of the three phases in the transparent model showed that starting an injection mode with gas (followed by repeated small slugs of water and gas), could considerably improve oil recovery by pushing water into the matrix zone and increasing the total sweep efficiency.