This study of photocatalytic oxidation of phenol over titanium dioxide films presents a method for the evaluation of true reaction kinetics. A flat plate reactor was designed for the specific purpose of investigating the influence of various reaction parameters, specifically photocatalytic film thickness, solution flow rate (1-81 min(-1)), phenol concentration (20, 40 and 80 ppm), and irradiation intensity (70.6, 57.9, 37.1 and 20.4 W m(-2)), in order to further understand their impact on the reaction kinetics. Special attention was given to the mass transfer phenomena and the influence of film thickness. The kinetics of phenol degradation were investigated with different irradiation levels and initial pollutant concentration. Photocatalytic degradation experiments were performed to evaluate the influence of mass transfer on the reaction and, in addition, the benzoic acid method was applied for the evaluation of mass transfer coefficient. For this study the reactor was modelled as a batch-recycle reactor. A system of equations that accounts for irradiation, mass transfer and reaction rate was developed to describe the photocatalytic process, to fit the experimentaldataand to obtain kinetic parameters. The rate of phenol photocatalytic oxidation was described by a Langmuir-Hinshelwood type law that included competitive adsorption and degradation of phenol and its by-products. The by-products were modelledthrough their additive effect on the solution total organic carbon. (C) 2011 Elsevier B.V. All rights reserved.