Heat transfer augmentation and entropy generation were investigated for a helically coiled tube with internal longitudinal fins. The Nusselt number, friction factor, thermal-hydraulic performance ratio, and augmentation entropy generation number were calculated and analyzed. The results indicated that the internal longitudinal fins enhance the secondary flows and increase the temperature gradient near the tube wall, which in turn increase the heat transfer. It was found that the helically coiled tube with internal longitudinal fins provides the best integrated performance over the range of computed Dean numbers. The Nusselt number rised by 20-35% with a corresponding 27-56% increase of the friction factor. The computed results indicated that augmentation entropy generation numbers are approximately changed between 0.012 to 0.132 levels, i.e., the novel helically coiled tube with internal longitudinal fins is more efficient than that without internal fins.