Traditional process development consists of four main phases resulting in time-consuming and cost-intensive launches for new products and processes. By employing microprocess technology, transferring batch to continuous processes or setting up a continuous process for low to medium production capacities from scratch becomes technically feasible. Since volumetric flow rates on lab-scale are often similar to production rates, the scale-up factor is low. Thus, individual development phases can be omitted reducing the time-to-market for new products and/or processes. Based on two case studies, the development phase of micro-conti processes is described and conclusions are drawn regarding the 50?% idea as laid down in the Tutzing theses.