Peak electric demand due to cooling load in the Desert Southwest region of the US has been an issue for the electrical energy suppliers. To address this issue, a consortium has been formed between the University of Nevada Las Vegas, Pulte Homes (home builder) and NV Energy (local utility) in order to reduce the peak load by more than 65%. The implemented strategies that were used to accomplish that goal consist of energy efficiency in homes, onsite electricity generation through roof integrated PV, direct load control, and battery storage at the substation level. The simulation models developed using building energy analysis software were validated against measured data. The electrical energy demand for the upgraded home during peak period (1:00-7:00 PM) decreased by approximately 37% and 9% compared to a code standard home of the same size, due to energy efficiency and PV generation, respectively. The total decrease in electrical demand due to energy efficiency and PV generation during the peak period is 46%. Additionally, a 2.2 degrees C increase in thermostat temperature from 23.9 degrees C to 26.1 degrees C between 4:00 PM and 7:00 PM has further decreased the average demand during the peak period by 69% of demand from a standard home. (C) 2011 Elsevier Ltd. All rights reserved.