A series of dithienylethene (DTE)-containing 2,2'-bipyridine ligands and their zinc(II) diacetate, zinc(II) dichloro, rhenium(I) tricarbonyl bromo, and ruthenium(II) bis(bipyridine) complexes have been designed and synthesized, and their photochromic, photophysical, and quadratic nonlinear optical properties have been studied. Upon UV irradiation at 350 nm, the ligands and complexes undergo ring closure of the DTE units, with a good to excellent photocyclization yield. In the case of the Re(I) and Ru(II) complexes, the photocyclization of the DTE units can also be triggered using visible light, upon excitation into the metal-to-ligand charge-transfer (MLCT) bands at 400 and 490 nm, respectively. Molecular quadratic nonlinear optical (NLO) responses of the complexes have been determined by using either the electrical field induced second harmonic generation (EFISH) or harmonic light scattering (HLS) technique at 1910 nm. These studies reveal a large increase of the second-order NLO activity after UV irradiation and subsequent formation of the ring-closed isomers. This efficient enhancement clearly reflects the delocalization of the pi-electron system and the formation of strong push-pull chromophores in the closed forms. The combination of the photochromic DTE-based bipyridine ligand with luminescent Re(I) and Ru(II) fragments also allows the photoregulation of the emission, leading to an efficient quenching of the ligand-based 77 K luminescence and demonstrating that the photocontrol of two optical properties, linear and nonlinear, could be achieved by using the same photochromic ligand.