The influence of aspect ratio and shear-dependent viscosity on free convection heat transfer from a horizontal heated elliptic cylinder in power-law fluids has been investigated. In particular, the coupled momentum and energy equations have been solved numerically over the following ranges of conditions: Grashof number, 10 <= Gr <= 10(5); Prandtl number, 0.72 <= Pr <= 100; power-law index, 0.3 <= n <= 1.5 and aspect ratio, 0.2 <= E <= 5. The new extensive results demonstrate the influence of the Grashof number (Gr). Prandtl number (Pr), power-law index (n) and aspect ratio (E) on the macroscopic heat and momentum transfer characteristics like local and average values of Nusselt number (Nu) and drag coefficients (C-D). Further insights are developed by examining the structure of the flow and temperature fields adjacent to the cylinder. Broadly speaking, all else being equal, shear- thinning fluid behaviour promotes heat transfer whereas shear-thickening viscosity has a deleterious effect on it with reference to that in Newtonian fluids. Also, the rate of heat transfer gradually increases as the cylinder shape passes from blunt to slender with respect to the direction of gravity. Finally, the present numerical values of the Nusselt number are correlated using a simple analytical form which facilitates interpolation of the present results for the intermediate values of the governing parameters. The paper is concluded by presenting detailed comparisons with the previous numerical and experimental results available in the literature, especially in Newtonian fluids. (C) 2012 Elsevier Ltd. All rights reserved.