The paper focuses on Swedish homeowners' need for and perceptions about adopting building envelop energy efficiency measures. The paper is based on a questionnaire survey of 3059 homeowners (response rate of 36%) selected by stratified random sampling during the summer of 2008. The results showed that 70-90% of the respondents had no intention of adopting such a measure over the next 10 years. The main reasons for non-adoption were that homeowners were satisfied with the physical condition, thermal performance, and aesthetics of their existing building envelope components. A greater proportion of respondents perceived that improved attic insulation has more advantages than energy efficient windows and improved wall insulation, but windows were more likely to be installed than improved attic insulation. Respondents gave high priority to economic factors in deciding on an energy efficiency measure. Interpersonal sources, construction companies, installers, and energy advisers were important sources of information for homeowners as they planned to adopt building envelope energy efficiency measures. Policy measures to facilitate the rate of adoption of energy efficient building envelope measures are discussed. (C) 2010 Elsevier Ltd. All rights reserved.