Competitive structure of power markets causes various challenges for wind resources to participate in these markets. Indeed, production uncertainty is the main cause of their low income. Thus, they are usually supported by system operators, which is in contrast with the competitive paradigm of power markets. In this paper, a new strategy for increasing the profits of wind resources is proposed. In the suggested strategy, a Generation Company (GenCo), who owns both wind and pumped-storage plants, self-schedules the integrated operation of them regarding the uncertainty of wind power generation. For presenting an integrated self-schedule and obtaining a real added value of the strategy, participation of the GenCo in energy and ancillary service markets is modeled. The self-scheduling strategy is based on stochastic programming techniques. Outputs of the problem include generation offers in day-ahead energy market and ancillary service markets, including spinning and regulation reserve markets. A Neural Network (NN) based technique is used for modeling the uncertainty of wind power production. The proposed strategy is tested on a real wind farm in mainland, Spain. Moreover, added value of the strategy is presented in different conditions of the market. (C) 2011 Elsevier Ltd. All rights reserved.