The objective of this paper is to study a method to achieve sub-wet bulb temperature by indirect evaporative cooling of air (without using a vapor compression machine). For this purpose, an analytical model is developed based on the effectiveness-NTU method (epsilon-NTU). The main idea for achieving a sub-wet bulb temperature by indirect evaporative cooling of air is by indirectly pre-cooling the working air before it enters the wet passage. It is shown that a modified analytical model for indirect evaporative coolers could be based on the epsilon-NTU method for sensible heat exchangers when proper adjustments are made by redefining the potential gradients, transfer coefficient, heat capacity rate parameters and assuming a linear saturation temperature-enthalpy relation of air. This modified model is used to find the performance of a regenerative indirect evaporative cooler. The model results show very good agreement with results from experimental measurements and a numerical model. (C) 2011 Elsevier Ltd. All rights reserved.