Low-temperature 1,3-butadiene hydrogenation is used as a probe reaction to investigate the hydrogenation activity over several gamma-Al2O3 supported Pt/3d (3d = Co, Ni, Cu) bimetallic catalysts. Batch and flow reactor studies are employed to quantify the kinetic activity and steady-state conversion, respectively, of each catalyst. Transmission electron microscopy (TEM) is utilized to characterize particle sizes and extended X-ray absorption fine structure (EXAFS) measurements are performed to verify the Pt-3d bimetallic bond formation. Pulse carbon monoxide chemisorption measurements are also performed to characterize the number of active sites. Additionally, density functional theory (DFT) calculations are included to determine the binding energies of 1,3-butadiene and atomic hydrogen on the corresponding model surfaces. The binding energies of the adsorbates are found to correlate with the hydrogenation activity, allowing for use of such correlation to potentially predict hydrogenation catalysts with enhanced activity based on the binding energies of the adsorbates of interest. (C) 2010 Elsevier B.V. All rights reserved.