In this study, we investigate the photoexcited electronic states of ferrocene (Fc) molecules adsorbed on an organic insulating surface by two-photon photoemission spectroscopy. This insulating layer, composed of a decanethiolate self-assembled monolayer formed on an Au(111) substrate, enables us to probe the electronically excited states localized at the adsorbed Fc molecules. The adsorbate-specific state is resonantly excited by photons at 4.57 eV, which is 0.5 eV smaller than the energy of the first molecular Rydberg state of free Fc in the gas phase. This result indicates that the electrons are bound to both the excited hole formed in the adsorbate and the positive image charge induced in the substrate. The hybridized electronic characteristics of the adsorbate-specific state are responsible for the strong transition selectivity and short lifetime of the excited state.