Macrolithotypes control the pore-fracture distribution heterogeneity in coal impacting the coalbed methane (CBM) production from the reservoir. However, few studies have focused on the characteristics of macrolithotypes. Here, the macrolithotype samples from the three continuous seams (No. 3, 5 and 11) in the Hancheng Block, Ordos Basin, China were quantitatively characterized by multiple length scales. The results indicate that the bright coal has the best development of micro-fracture than those of the other macrolithotypes, which with good openness and connectivity under the optical microscopy; N-2 adsorption/desorption results reflect that the adsorption pores of the semi-dull and dull coal are more developed than the bright coal and semi-bright coal, and are dominated by plate-like and ink-bottle pores. The characteristics of the mercury intrusion/extrusion curves were determined by the mercury injection (MIP). From bright to dull coal the pore connectivity being worse, and the uniformity of pore and throats distribution becomes lower. The pore type that divided by NMR are recovered to be seepage type (the bright), comprehensive type (the semi-bright and semi-dull), and the type of adsorption (the dull). The behavioral differences would impact the porosity and permeability in coal. Thus, by the well logging evaluation approach, the relationship between coal macrolithotypes and select logging parameters were determined for coal macrolithotype identification, and with the petrel software included, the porosity-permeability models were built to investigate the permeability evolution with the coal macrolithotypes. Macrolithotypes are closely related to the permeability of coal reservoirs in this area. The greater contribution of permeability is typically from of the bright and semi-bright coal, and followed by semi-dull and dull coal, the better development of bright coal, the better permeability of the reservoir and vice versa.