Most previous studies of liquid-liquid dispersion in complex geometry are limited to turbulent flow at low continuous phase viscosity. In this study, a viscous continuous phase was employed over a range of flow conditions including both the laminar and turbulent regimes. Equilibrium drop size was measured for water dispersed into viscous food grade mineral oils in a batch Silverson L4R rotor-stator mixer. The influence of fluid viscosities and interfacial tension (by adding an oil-soluble surfactant) were examined. In order to isolate the effect of drop breakage from coalescence, Part 1 is limited to dilute conditions (water phase fraction, phi=0.001). In the laminar regime, drop breakup was more likely due to a simple shear breakage mechanism than one for extension. Following Grace (1982), a semi-empirical drop size correlation was developed. For turbulent flow, the validity of the sub-Kolmogorov inertial stress model for correlating equilibrium mean drop size was verified. Surfactants were found to mostly decrease drop size by lowering interfacial tension. Except for laminar systems near the critical micelle concentration, where Marangoni stresses appear to play some role, the effect of surfactants on the drop size could be correlated using the equilibrium or static interfacial tension. The influence of water phase fraction and coalescence is considered in Part 2 (Rueger and Calabrese, 2013) of this paper. (C) 2013 The Institution of Chemical Engineers. Published by Elsevier B.V. All rights reserved.